Why you shouldn't use Chat GPT For Sales Emails (yet) in 2023
As artificial intelligence continues to advance, tools like ChatGPT have emerged as powerful solutions for content generation. However, when it comes to crafting sales emails, relying solely on AI-generated content may not yield the desired results. In this blog post, we will examine some examples of prompts and emails generated by ChatGPT, dissect their shortcomings, and discuss the importance of human intervention and creativity in creating compelling sales emails.
Example Prompts and AI-generated Sales Emails
As artificial intelligence continues to advance, tools like ChatGPT have emerged as powerful solutions for content generation. Naturally, the first thing many sales people will try and do is have it create sales emails and use automation tools to hit up many prospects at once. However, when it comes to crafting sales emails, relying solely on AI-generated content may not yield the desired results. In this blog post, we will examine some examples of prompts and emails generated by ChatGPT, dissect their shortcomings, and discuss the importance of human intervention and creativity in creating compelling sales emails.
Example Prompts and AI-generated Emails
Let's consider two prompts given to ChatGPT for crafting sales emails:
Prompt 1: Offer a free consultation for an IT consulting firm's services to help businesses optimize their infrastructure.
Prompt 2: Introduce a fitness app that tailors workout routines and nutrition plans to individual needs and goals.
AI-generated Email 1:
Subject: Optimize Your IT Infrastructure with a Free Consultation
Dear [Prospect's Name],
Are you looking to improve your business's IT infrastructure? Our IT consulting firm specializes in helping companies like yours optimize their systems for better performance, security, and efficiency.
We are offering a free consultation to assess your current infrastructure and provide customized recommendations to help you get the most out of your technology investments. Our team of certified experts will work closely with you to identify areas for improvement and develop a tailored plan to meet your business objectives.
Don't miss this opportunity to enhance your IT infrastructure and boost your company's performance. Schedule your free consultation today!
Best Regards,[Your Name]
AI-generated Email 2:
Subject: Transform Your Fitness Journey with Our Personalized Fitness App
Dear [Prospect's Name],
We're excited to introduce you to our innovative fitness app, designed to help you achieve your health and fitness goals through customized workout routines and nutrition plans.
Our app uses advanced algorithms and data analysis to create a personalized fitness plan tailored to your unique needs, preferences, and goals. With features like progress tracking, goal setting, and expert support, our app empowers you to take control of your fitness journey and see real results.
Start your transformation today with a 30-day free trial and discover the difference a truly personalized fitness experience can make!
Warm Regards,[Your Name]
Dissecting AI generated Sales Emails: Shortcomings and Areas for Improvement
While both emails generated by ChatGPT are coherent and follow a logical structure, there are several areas where they fall short:
- Lack of Personalization: Both emails lack specific details about the prospect's needs, pain points, or industry, making them feel generic and impersonal. Personalization is a key factor in driving engagement in sales emails.
- Overused Phrases: Both emails contain clichéd phrases like "optimize your IT infrastructure" and "transform your fitness journey," which can come across as cheesy and insincere.
- Failure to Pattern Interrupt: Neither email contains an element that disrupts the prospect's expectations or stands out in a crowded inbox. Pattern interrupts are crucial for capturing attention in sales emails.
Something as simple as would be much more effective. Note the use of trigger events!
Subject: IT Challenges from Funding Growth
Hey [Prospect's Name],
An associate informed me about your new round of funding. Other CTO's I deal with, have mentioned that when they were expanding at a similar rate, they begin to have concerns about data security, network bottlenecks, and scalability. We've successfully supported them through these transitions.
Worth exploring how we can help [Prospect's Company] overcome these challenges?
Best,[Your Name]
Can You Improve the Sales Emails with the Right Prompt?
While AI-generated content has its limitations, it's possible to improve the quality of sales emails produced by ChatGPT with more specific and targeted prompts. By providing detailed information about your prospect, their needs, and the unique selling points of your product or service, you can guide ChatGPT to generate more personalized and relevant content.
However, even with the right prompt, it's essential to recognize that the AI-generated content may still require continuous tweaking and editing. The process of refining your prompts and adjusting the output is an ongoing feedback loop, wherein you learn from each iteration and make improvements accordingly.
As you analyze the AI-generated content, identify areas where it falls short or lacks the personal touch, and incorporate those insights into your next prompt. Over time, this process will help you fine-tune your prompts and produce better sales emails that address your prospects' needs more effectively.
Nevertheless, it's crucial to remember that even with an improved prompt, AI-generated content may not always capture the subtleties and nuances that human-generated content can. Sales representatives should always be prepared to review and revise the AI-generated content, adding their own expertise, creativity, and personalization to make the sales emails truly compelling and effective. As let's be honest, if it could be totally automated, SDRs wouldn't be such a lucrative opportunity if it could all be automated!
The Importance of Human Intervention and Creativity in AI generated Sales Emails
To overcome the shortcomings of AI-generated content, it's essential to incorporate human intervention and creativity. By editing and refining the emails, you can add personalization, remove clichéd phrases, and include elements that create pattern interrupts. This will result in more engaging and effective sales emails that resonate with your target audience.
What ChatGPT Can Be Used For in Sales
While ChatGPT may have limitations in crafting sales emails, it can still be a valuable tool for other sales-related tasks. Here's just a small sample:
- Drafting initial content: ChatGPT can be used to create a rough draft, which can then be edited and refined by a human to ensure personalization, authenticity, and creativity.
- Generating ideas and inspiration: ChatGPT can help generate ideas for email subject lines, calls-to-action, or talking points, which can then be customized and improved upon by a sales representative.
- Social media content creation: ChatGPT can be used for drafting social media posts to promote products or services, which can then be reviewed and adjusted for tone and brand consistency.
- Customer service responses: ChatGPT can help draft initial responses to common customer inquiries, freeing up sales representatives to focus on more complex tasks. However, these responses should still be reviewed and tailored to individual customer needs.
For a more complete guide, check out The Art of Chat GPT Prompts for Sales Development Representatives and Account Executives (salestq.com.au)
Conclusion
While ChatGPT offers powerful content generation capabilities, it's important to recognize its limitations when it comes to crafting sales emails. By critically analyzing AI-generated content and incorporating human intervention and creativity, sales representatives can create more engaging and effective emails that resonate with their target audience. Chat GPT is certainly a useful tool, however should be used other activies rather than sales emails.
